On the Palm, an artificial island that has become synonymous with Dubai opulence, five-star hotels are busy on weekends and holidays once more, despite having been deserted by tourists.
The clientele is driven by hotels offering residents-only deals that have become a lifeline for Dubai’s luxury tourism.
With 19.5 million yearly tourists, Dubai is among the region’s top destinations and was long seen as a playground for the world’s rich and famous. According to the 2025 World’s Wealthiest Cities Report by Henley & Partners, Dubai ranked 18th globally in terms of millionaire population.
“I had never been in a hotel on the Palm because the prices were crazy,” said Fadi Iskandarani, a doctor in his 60s who just spent his first weekend at a luxury resort on the tree-shaped island.
The Lebanese national, who has lived in Dubai for five years, opted for a staycation after he saw that a hotel on the Palm had slashed its rates by a factor of four.
The hotel was not packed, with some floors closed because there were not enough guests.
But the pool-side area was filled with people, he said, who came to the Palm to enjoy a slice of luxury that had long been unattainable.
“Luxury in Dubai has become affordable for residents; before, it was just for the rich, very rich people,” he said.
Its 827 hotels, including 173 five-star establishments, boasted an average occupancy rate of more than 80%.
But the war, which was triggered by U.S.-Israeli strikes on Iran on Feb. 28, shattered the Gulf’s image as a haven of stability, with Tehran directing its fury at the oil-rich region.
The United Arab Emirates bore the brunt of Iran’s missiles and drones, which hit hotels, including on the Palm, as well as its landmark Burj Al Arab resort.
Since a shaky ceasefire came into effect on April 8, some tourists have trickled in, but hotels are mostly relying on local guests, said Michael Robinson, general manager of Anantara The Palm Dubai Resort.
With its overwater villas, artificial lagoons and Thai-inspired decor, the luxury hotel is packed with Dubai residents, who get special discounts of up to 50%.
On Fridays and Saturdays, hotel occupancy sits between 70% and 90%, Robinson said.
Sunday through to Thursday, it has an average occupancy of around 20% to 30%.
This new clientele has offered hotels a lifeline, allowing Anantara The Palm to remain “cash positive” without resorting to layoffs.
‘No return’
But staycations are not enough on the long term.
“Your staycation business is essentially one to two nights and that’s it… Whereas previously, the international market, they might come for one week,” Robinson said.
Should tourists stay away come July, when schools are closed and many families return home for the summer, “there won’t be as many people wishing to do staycations”, he said.
Some hotels, including the Burj Al Arab, have temporarily closed for renovations as business slowed.
Others have cut staff or salaries, particularly hotels in downtown Dubai, which are dependent on business tourism.
An employee at one Dubai hotel, who spoke on condition of anonymity, said his salary had been cut by up to 40% during and after the war, before it returned to normal in recent weeks.
Another employee at a hotel in neighboring Abu Dhabi said he was put on unpaid leave for two months, but he is set to return to work soon with his salary restored.
Talks to end the war have dragged on for two months and sporadic strikes still punctuate life in the Gulf, straining tourism.
Yet, Robinson remains hopeful.
“If we see some form of resolution in the next month or so… I think you’ll see tourists come back faster than everyone anticipates,” he said.
