BASF has partnered with India Rising: Road to EWC as a Powered By Sponsor to support India's growing esports ecosystem and engage young talent in technology, innovation and digital skills. The collaboration reflects BASF's focus on future-ready careers, with the initiative culminating in a gaming and youth culture festival in Mumbai on July 4 ahead of the Esports World Cup 2026.

Mumbai: BASF has partnered with India Rising: Road to EWC as a ‘Powered By’ Sponsor, reinforcing its commitment to engaging with the next generation of talent, innovators and creators. This collaboration aligns with one of India’s fastest-growing platforms at the intersection of gaming, esports and youth culture.

This association reflects BASF's continued focus on connecting with young talent who are shaping the future through technology, creativity, entrepreneurship and digital innovation. As industries undergo rapid transformation and emerging technologies transform the way people learn, work and collaborate, BASF is committed to fostering meaningful conversations around innovation, skills development and future-ready careers.

Having been a key partner in India's progress for over 130 years, BASF has played a significant role in advancing innovation across industries while investing in research, education and talent development initiatives that help prepare young people for the opportunities of tomorrow. Through initiatives such as ChemAmaze and collaborations with organizations such as the Pune Knowledge Cluster (PKC) under the Office of the Principal Scientific Adviser to the Government of India, and Indian Institute of Technology (IIT) Madras, BASF is fostering curiosity for chemistry through gamified learning experiences, inspiring young minds to explore science from an early age.

India Rising: Road to EWC serves as India's pathway to the Esports World Cup 2026 and brings together competitive gaming, creator-led entertainment, fan experiences and youth culture under a single platform. The initiative creates opportunities for aspiring players and creators while fostering communities built around collaboration, problem-solving, innovation and performance.