Vietnam is projected to post the fastest tourism growth in the Asia-Pacific region in 2027, with foreign arrivals expected to jump by 31.2% to 27.8 million, according to the Pacific Asia Travel Association and the Research Centre for Digital Transformation of Tourism.
It would be followed by Macao, mainland China (19.4%), Japan (15.8%), Hong Kong (13.9%), Turkey (12.7%), and Malaysia (11.6%), their report said.
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Foreign tourists in Hoi An, central Vietnam, November 2025. Photo by VnExpress/Dac Thanh |
“The latest forecasts demonstrate the remarkable resilience of Asia Pacific tourism. While the region continues to grow and recover, success will increasingly depend on destinations’ ability to navigate geopolitical uncertainty, evolving traveler behavior, connectivity challenges, and rising operational costs,” PATA CEO Noor Ahmad Hamid said.
Vietnam received 12.3 million international visitors in the first six months of the year, a 14.9% increase from the same period last year, fueled by its reputation as a safe destination amid global geopolitical uncertainty.
It eyes 25 million visitors for the full year.
