Consumers are getting information about different types of coffee through the programs
Cafe-based cultural events also received a huge response
The city also embraced the global coffee culture

Pune: Pune, once known for cutting tea and Irani cafes, now Coffee The culture is catching on fast, especially among college students and young professionals. While the number of new cafes is increasing in the city, coffee tastings, brewing workshops, latte art competitions, coffee festivals and cafe-based cultural events are also gaining traction.

F.C. Road, Koregaon Park, Baner, Aundh, Balewadi, Vimannagar and Kalyaninagar, specialty coffee cafes have started on a large scale. Youngsters flock here not only to drink coffee, but also to study, freelance work, startup meetings, book readings, music events and create content for social media.

According to cafe professionals, social media, foreign education and travel experience, as well as the growing influence of global food culture, are making the younger generation in Pune readily embrace the new food and beverage culture. Earlier coffee was limited to instant or filter coffee; Now the demand for various types like espresso, cappuccino, pour-over, cold brew, flat white has increased.

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Along with this, the city hosts coffee festivals, showcases of local roasters, coffee making workshops and barista competitions. Through such programs, consumers are getting information about different types of coffee and local entrepreneurs are also getting a platform.

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But this growing trend is also being looked at from a social point of view. Some scholars question the youth’s willingness to spend between Rs 200 and Rs 400 for a cup, their habit of spending hours in cafes and their social media-centric lifestyle. On the other hand, consumers also feel that cafe culture provides a conducive space for communication, networking, creativity and independent work. Along with the traditional tea culture of Pune, the city has now embraced the global coffee culture and is emerging as an important cultural symbol of the changing lifestyle.