Apple could unveil the iPhone 18 Pro on September 9, according to a report citing the company’s historical launch patterns. The keynote is expected at Apple Park, likely as a pre-recorded event. If the timeline holds, Apple may announce the event on August 26 and begin sales around September 18.

Apple has not yet confirmed the date of its next iPhone launch event, but according to a report by Forbes, the timeline for the iPhone 18 Pro unveiling appears to be falling into place based on the company's historical event patterns. The report notes that Apple has held its fall iPhone event every September since 2011, with the sole exception being the iPhone 4S launch, which took place in early October that year.

Why is September 9 the likely event date?

Since 2011, Apple's fall keynote has consistently fallen within the first half of September, and according to the report, the company has never scheduled the event on the day immediately following the Labor Day holiday, even though Tuesday remains Apple's preferred day of the week for the keynote, used in nine of the last fifteen years.

Bloomberg's Mark Gurman had earlier suggested September 8 or September 9 as the most likely dates for the event. Since Labor Day falls on Monday, September 7 this year, Apple is unlikely to hold the event on Tuesday, September 8, leaving September 9 as the most probable date. The keynote is expected to take place at the Steve Jobs Theater at Apple Park as a pre-recorded video presentation, a format Apple has followed since 2020. It would mark the first time incoming CEO John Ternus introduces the event, following his planned transition into the role on September 1.