It is only week one, but the Premier League has already produced a major jolt, with two Big Six sides beaten and an off-field sideshow adding to the drama.
The early chaos has stood out immediately. It is the first opening weekend since 2021-22 to feature two defeats for Big Six clubs, with Chelsea still yet to play.
Newly promoted Hull City shocked Manchester United 2-0 in their first Premier League match since 2017. It was Hull's first victory over United since 1974, when both clubs were playing in a lower division. United had finished last season strongly under Michael Carrick and have returned to the Champions League.
Tottenham Hotspur were also beaten, losing 3-0 to Brentford. After last season's drift towards relegation, Roberto De Zerbi came in and significant spending followed, with the transfer window closing on 1 September. One match does not decide much, but Spurs now have to relearn how to win.
Ed Sheeran celebrated loudly as his club Ipswich Town, also newly promoted, upset Sunderland. Sunderland had gone up last year and qualified for Europe. Ipswich were not widely backed, but they still won their opening match.
Aston Villa, coming off last season's Europa League triumph under Unai Emery, were hammered 4-0 by Brighton. The size of the defeat was more surprising than the result itself. When asked a post-match question, Emery replied with a single word: silence.
Off the pitch, Erling Haaland cut off his ponytail in a YouTube reveal. He FaceTimed Pep Guardiola, Jack Grealish and Zlatan Ibrahimovic, who all reacted by teasing his new look in different ways, and Haaland said he hopes it might even make him quicker. In his first appearance of the season, he neither scored nor assisted in a 2-1 win over Bournemouth.
In a league as feverish as this one, even a haircut can dominate the conversation. Week one does not tell the full story, but it once again showed why the Premier League captivates the world.