Google Cloud and Imagine Marketing, the parent company of Boat, one of India's leading audio and wearable brands, are partnering to bring AI-first features powered by Google Gemini to next-generation 'Crest AI' smart audio devices.
The Crest AI platform takes AI innovation and everyday utility to the next level by combining cutting-edge technology with highly responsive AI. Gemini Live will be integrated into the platform, which is designed to transform the way consumers interact with their devices, providing a hyper-personalized and voice-driven experience. Users will be able to interact naturally and easily with Crest AI-enabled devices. This will bridge the gap between traditional hardware and ambient AI computing.
The collaboration aims to facilitate the availability of premium AI features to millions of users across India's various dialects. Leveraging the robust infrastructure of Google Cloud and the multimodal capabilities of Gemini Live on the Gemini Enterprise Agent Platform, Bot's Crest AI devices will serve as intelligent companions. These devices will be able to understand regional linguistic nuances, context and complex questions in real time.
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“Voice is the most natural way humans communicate, and we believe it will become the most natural way to interact with AI. Bots have a unique opportunity, as millions of our devices are already in people's ears. Through Crest AI, our ambition is to bring useful AI experiences directly to this medium and make them available to millions of consumers through devices that are affordable and part of everyday life. This is our first step and as we learn and develop this system As we continue to do, we will continue to make the experience richer and more empowering.”- *Sameer Mehta, Co-Founder & Executive Director, BOAT*
*Bot's CEO Gaurav Nayyar* said, “Our goal has always been to create something bold and powerful in Bot that makes cutting-edge technology accessible to everyone. We're taking a big leap by integrating Google's Gemini into our Crest AI devices. We're going beyond basic voice assistants to create intelligent, interactive agents for common voice queries, device control, music playback, productivity, translation and FAQ support. Google The partnership with Cloud will enable us to realize this approach at scale and redefine the future of ambient computing worldwide, including in India.”
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Crest AI devices will also be integrated with Google Workspace. Boat audio devices will therefore transform into hands-free productivity companions. Users will be able to manage Gmail, Tasks and Calendar through voice. Crest Translate will facilitate two-way translation in real time, allowing users to communicate in different languages. So Crest Ask will bring conversational intelligence to the everyday listening experience. This allows users to learn, present ideas, ask questions or simply chat through natural interactions that understand the context.
For example, through integration with Gmail and Google Calendar, a user can say, “Help me answer that email” or “Schedule a meeting for me.”
Shashi Sreedharan, Managing Director, Google Cloud India said,* “Bot is one of India's leading wearable brands and their efforts to bring cutting-edge AI to consumers is a great example of the kind of innovation we want to support. Voice and local language are the next important areas for AI in India and Gemini Live helps make this possible. With Google Cloud's infrastructure, Bot can scale this feature to millions of users in India.”
