India 01st October 2024: Panasonic, a global leader in innovative technologies, and T-Hub, the world’s largest innovation campus and India’s premier startup incubator, have formed a strategic partnership to accelerate the commercialization of Panasonic’s cutting-edge Nessum High Definition – Power Line Communication (HD-PLC) Technology in India. This collaboration marks a significant milestone in fostering innovation and business collaboration between India and Japan.

Nessum HD-PLC Technology offers a cost-effective solution for data communication over existing wires, reducing the need for additional wiring when creating smart spaces. The technology has been successfully implemented in numerous commercial and residential projects across Japan and Europe.

Panasonic will leverage T-Hub’s expertise to identify Indian startup ecosystem partners for the successful adoption and commercialization of Nessum Technology. T-Hub will select startups and partners based on their alignment with Panasonic’s strategic goals, market potential, and readiness to scale with Panasonic’s support.

The Innovation Challenge  commences with a call for applications in September 2024, inviting startups from India and beyond to leverage Nessum HD-PLC Technology. The program will include roadshows in major cities like Bangalore, Mumbai, and Hyderabad, culminating in a Demo Day at T-Hub in December 2024, where selected startups will pitch their solutions for potential collaboration with Panasonic.