Delhi Delhi. Facebook owner Meta said on Thursday it has teamed up with Hollywood company Blumhouse Productions, which is behind popular horror films like “The Purge” and “Get Out”, to test its new generative AI video model Movie Zen. The announcement comes after Meta unveiled Movie Zen, which it said can create realistic-looking video and audio clips in response to user prompts, earlier this month. Meta claimed that the tool could compete with offerings from major media generation startups like OpenAI and ElevenLabs.

In a blog post, the social media company said Blumhouse has chosen filmmakers Aneesh Chaganty, The Spurlock Sisters and Casey Affleck to try out Movie Zen and use clips generated by the tool in their short films. META said Chaganti's film will appear on META's Movie Gen website, while films featuring Affleck and the Spurlock sisters are forthcoming. Blumhouse CEO Jason Blum said in a statement that actors remain the lifeblood of the industry and innovative technology is their Can help tell a story.

“We gave some of them the opportunity to test this cutting-edge technology and give their notes on its pros and cons while it is still in development,” Blum said. “These are going to be powerful tools for directors, and it is important to involve the creative industry in their development to ensure they are best suited for the job.” With the partnership, Meta is signaling that it aims to collaborate with the creative industries, whose members have largely backed away in response to the advent of generative AI technologies due to concerns about copyright and consent.