How Ratan Tata Made ‘Tata Salt’ a ‘Desh Ka Namak,’ and made it a part of every Indian household
GH News October 18, 2024 03:06 PM
India recently lost one of its most precious gems Ratan Tata who played a pivotal role in transforming the Tata Group into a global brand. His contributions were not limited to the business world but extended across various levels of society. Ratan Tatas vision and approach made the Tata Group rich into every household making the Tata name a symbol of trust and reliability. From salt to tea cars to airplanes needles to heavy trucks watches to air conditioners Tatas name can be seen everywhere. There is hardly a household in India that does not use a Tata product. Similarly a very famous product of Tata’s is ‘Tata Salt’. which Ratan Tata did not just focus on profit; he cared for the health and well-being of the masses through his products. Tata Introduced ‘Iodized Salt’ In the early 1980s when many in India were suffering from iodine deficiency-related illnesses Tata Came up with a solution that improved both the taste and health of the population. In 1983 Tata Chemicals launched Indias first branded iodized salt in packets marking the birth of Tata Salt which still holds a special place in the hearts of Indians. Tata Salt quickly became the first choice in every home due to its consistent quality and reliability. When discussing various salt brands Tata Salt is always the first to come to the list. Due to its superior quality and trustworthiness there is no doubt among consumers regarding the Tata brand. Tata Salt Origins The Tata Group began salt production in 1927 from Okha Gujarat. At that time no one could have imagined that salt production could be done in Gujarat. In 1983 the company began selling iodized salt in packets after the diseases raised among the people due to iodine deficiency and the need for affordable high-quality salt. It not only addresses iodine and iron deficiencies but also helps regulate blood pressure. Over the years Tata Salt has evolved into various varieties catering to different consumer needs. Despite its many benefits the price of Tata Salt remained affordable compared to other brands making it accessible to all. Tata Salt has made a special place in the Indian market and continues to be there in many households. Beyond being just a product it has helped raise awareness about the importance of health and nutrition. Its affordability combined with its high quality makes it the preferred choice for millions of families.
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