Avon India is pleased to present its “I Am Shakti” campaign, which pays homage to the extraordinary women who personify the heavenly power of the goddesses Durga and Lakshmi as Durga Puja gives way to Diwali. This campaign honors the fortitude, initiative, and tenacity of Avon salespeople who, like these deities, are endowed with attributes of wealth and strength.

Avon shares the motivational tales of women who have not only embraced the brand but also improved their own communities and lives via “I Am Shakti.” These ladies demonstrate the influence of their travels on others, embodying the strength of Durga’s bravery and Lakshmi’s plenty.

As GM of Marketing at Avon India, Snigdha Suman says, “Every woman has the ability to change her life and the lives of those around her.” This ad honors women who motivate others to embrace their power and promote change. These ladies are storytellers of their incredible stories, not simply Avon salespeople. These ladies represent strength and protection on a daily basis, much as Durga and Lakshmi represent wealth and power, respectively.

Avon has been a symbol of enterprise, beauty, and empowerment for more than 135 years. Avon is extending an invitation to all women to embrace their Shakti, find inner power, and release their inner goddess during this joyous season!

Concerning Avon

Avon has dedicated itself for more than 135 years to the advancement of women, and it still links beauty with empowerment. The #IamShakti campaign pays tribute to nine amazing Avon ambassadors who are contemporary examples of elegance, strength, and compassion. This holiday season, Avon empowers women by providing a platform for them to become financially independent, express themselves, and overcome social boundaries.

Beyond cosmetics, Avon is committed to promoting social change via programs like breast cancer awareness and the avoidance of domestic abuse. With the tagline “EMBRACE YOUR POWER,” we are dedicated to encouraging women to reach their greatest potential.

Visit Avon India or follow us @AvonIndia on social media for further information.