'These are breasts, not oranges…', poster posted in Delhi Metro created ruckus, DMRC took action
Sandy Verma October 26, 2024 04:24 PM

Delhi Metro often remains in the headlines. Sometimes here couples do obscene acts, sometimes people are seen fighting with each other and sometimes some people even make reels doing strange acts. But this time something has happened which you will be surprised to hear. Here an advertisement was put up in the metro, which created so much ruckus that even DMRC had to take action. This advertisement was for Breast Cancer Awareness.

YouWeCan Foundation placed an AI generated advertisement in Delhi Metro regarding Breast Cancer Awareness. But in the process of becoming more creative in advertising, it became such that people started objecting to it. People started calling it obscene. The situation is such that girls and women traveling in the metro are feeling ashamed after seeing this advertisement. There is a huge uproar regarding this advertisement on social media also.

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The campaign, intended to promote Breast Cancer Awareness Month, was criticized because it referred to breasts as oranges. It is written in the advertisement – ​​Check your oranges every month. The controversial YouWeCan Foundation poster features AI-generated images of women holding oranges on a bus. Critics believe that using fruits to represent body parts minimizes the seriousness of breast cancer and disrespects the dignity of those affected by it.

Many users shared the pictures of this advertisement on social media. Many women wrote – Call them breasts, not oranges. Many tagged the DMRC handle and asked questions. Why are such advertisements allowed to be placed in trains? There has been a demand to remove it immediately. According to a report, DMRC has taken cognizance of the people's objection. These posters will be removed soon.

According to media reports, YouWeCan Foundation trustee Poonam Nanda defended the poster saying that her organization has made 3 lakh women aware and has screened 1.5 lakh. He said- If people talk about breast health by using oranges and it saves even one life, then it is worthwhile. She also said that people in India feel uncomfortable talking about breasts openly.

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