With the opening of its flagship location at Jio World Plaza in Mumbai, Tira, Reliance’s luxury beauty shop chain founded by Mukesh and Isha Ambani, has established a new destination for fans of high-end skincare and cosmetics. According to the media, the flagship store has 15 unique shop-in-shop shops that display a carefully chosen assortment of international beauty brands, including Dior, Estée Lauder, Yves Saint Laurent (YSL), La Mer, Prada, and Valentino.
In India, Tira is the only place to get the upscale skincare line Augustinus Bader. The store aims to reinvent the luxury cosmetic shopping experience in India by fusing premium goods with upscale, individualized services.
Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said, “At Tira, we are establishing a destination that redefines luxury in beauty for India, combining top-tier brands with superior services to create an experience unlike any other.”
Shop-in-shop shops inside the store provide distinctive, immersive brand experiences:
• Dior provides the “Addict Beauty Ritual,” a five-step procedure that combines makeup and skincare for a perfect appearance.
• Armani offers free trademark cosmetic applications that showcase the style of the brand.
• YSL emphasizes the recognizable essence of Yves Saint Laurent by specializing in cosmetic services for the face, eyes, and lips.
Tira provides virtual try-ons and individualized product recommendations utilizing powerful AI. Through Tira’s Beauty Concierge Service, customers may take advantage of personalized consultations where professionals provide advice that are suited to each customer’s requirements.
By providing a variety of drinks and turning into a Champagne Bar on special occasions, the Tira Café elevates the shopping experience. Customers may also choose smells that suit their own style in the store’s Scent Room, which offers an immersive experience with carefully chosen foreign perfumes, including limited-edition collections.
With a combination of top-tier products, premium services, and immersive shopping, our flagship store at Jio World Plaza is a step towards becoming a luxury beauty destination that goes beyond simple retail and enhances the beauty experience for Indian consumers.
