The wedding of the Great North Indian is a monumental event. All of this is one huge, extravagant show of riches, from expensive trousseaux to dazzling ceremonies. A more straightforward method is always an option, however, if this seeming nuance runs the danger of creating a rift between aesthetics and money, particularly in the eyes of your visitors.

Take inspiration from this Uttar Pradesh (UP) family, who, during a wedding parade in Siddharthnagar, threw Rs. 20 lakh in cash from roofs and JCBs. Banknotes of Rs. 100, 200, and 500 were distributed by the groom’s family as the Baraat of Afzal, who wed Arman, left.

According to a video circulating on Instagram, the money was the taker’s for the taking. The host family flung the notes from the roof, balcony, and even a ledge between their houses as the guests looked on.

On the top of a home with an exposed brick wall facade across the street, a guy can be seen collecting the money. A few earthmovers joined the parade at one point, and the family members climbed into the buckets to pour additional money.

Online responses to the video were not entirely consistent.

“With this much money, you could have married the daughter of a poor family—never mind four!” was one remark that was read.

Another person said, “There is so much poverty around and yet they are numb to others’ suffering.”

“The money must be haram.” A third user said, “No one would have given it away like this if the earnings were halal.”

However, with an estimated 48 lakh marriages planned for November and December alone, the Indian wedding season of 2024 is only getting started. It is anticipated that these events would produce economic activity of between Rs 5.9 trillion and Rs 5.9 lakh crore, with over 4.5 lakh of those events occurring in Delhi alone.