Doctors are urging people to steer clear of risky liquid Brazilian butt lifts – as beauticians flood social media with “bargains."

Three months ago mum Alice Webb, 33, died after having the procedure, in which dermal fillers are injected into the buttocks. The law does not require practitioners to have medical training.

Last night Alice’s heartbroken partner Dane Knight expressed his horror at the string of Christmas offers we found online. He said: “Seeing discounts on the treatment that took Alice away from us fills me with rage. People need to understand the true risks behind these so-called bargains. Alice believed these procedures were risk-free. So did we. Now we’re facing a Christmas without her. You’re putting your health, your appearance, and even your life at risk.”

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Dane, of Wotton-under-Edge, Gloucs, spoke out after backing our campaign to ban unregulated cosmetic procedures. He begged: “If you’re considering this treatment, please don’t – we’re living with the devastating consequences when things go wrong. No procedure is worth the suffering we’re having to endure.”

In recent weeks, social media sites have been flooded with ads for cut-price treatments in the run-up to Christmas. Among them is Stoke-on-Trent aesthetics salon The Beauty Spot. In a post, owner Jessie wrote: “BBL 200ml £750, BBL 300ml £999, BBL 400ml £1400 – Christmas Offers.”

Beauty Jenics in Dagenham, Essex, uses a sparkly Christmas tree in one of its posts, offering a free bonus treatment with every BBL purchase. It is captioned: “Gift yourself the ultimate glow this Christmas! Why wait for Santa when you can treat yourself to a liquid BBL from Beauty Jenics? Hurry! Offer ends December 23rd.”

Another user, Bomb Doll Aesthetics, is plugging “Christmas Specials” alongside a poster featuring disco balls wearing antlers and silver presents. Last night Harley Street cosmetic doctor Dan Dhunna called for an urgent crackdown, warning more people could die.

He said: “Despite the tragic death from a BBL performed by a lay practitioner, and several local councils banning it, it’s shocking to see non-medics cashing in on body insecurities at Christmas. More must be done to ban promoting these on social media.”

Liquid BBLs involve injecting dermal fillers and hyaluronic acid into the buttocks to make them plumper. When injected, the filler can block a blood vessel in the lungs – known as a pulmonary embolism – which can be fatal.

The treatments, often by non-healthcare practitioners, are plugged as a safer alternative to surgery taking fat from elsewhere. But since 2022, nearly 700 patients have reported complications to government-backed register Save Face. More than half led to severe and life-threatening problems including infections, , and abscesses. All had been carried out by non-healthcare practitioners – 98% of them found on social media sites.

Jessie of The Beauty Spot removed the ad after we contacted her and told us: “We no longer do BBLs and haven’t done for some time.”

Beauty Jenics and Bomb Doll Aesthetics were approached for comment.