Indore (Madhya Pradesh): At a time when social media is playing a very influential role in society, creating loyalty with fans and brands both online and offline is very important. Women entrepreneurs should focus on this aspect. Social media influencers said these words while addressing a session organised by Indian Women Network (IWN) Madhya Pradesh, part of the Confederation of Indian Industry (CII).

The subject of the session was ‘Success in Social Media’. The event brought together social media enthusiasts, businesswomen, professionals and aspiring influencers to explore the dynamic world of social media. The session provided attendees with valuable insights and strategies to begin their social media careers or enhance their existing social media presence. The session focused on personal branding, understanding social media algorithms, monetizing content, and considering influencing as a viable career option.     

Tina Kakkad from Mumbai, a leading fashion and lifestyle influencer known for her unique style and creative vision, inspired many with her words of wisdom. She emphasized the importance of taking risks in one's career and stepping out of comfort zone to build a better future. ‘Creating loyalty with fans and brands both online and offline is very important as a modern-day content creator," she said.  

Rahela Tayyebi shared her experiences as a mother and blogger. She spoke about building a community around her authentic and relatable content, focusing on balancing motherhood and personal goals. She mentioned, ‘Authenticity is key in connecting with your audience. It's about sharing your true self and building trust."  

Niyanta Mulchandani educated the audience on effective skincare routines and debunked common myths, helping her followers make informed choices about their skincare and haircare needs. ‘Empowering others with knowledge is the most rewarding part of my journey,’ she remarked.  Komal Kare Joshi discussed how she built the INMO (Indore Moms) community.

She shared her journey from a corporate executive to a successful business leader and community organizer. ‘Building a supportive community has been a cornerstone of my success,’ she said.  Anubha Anand, Chairperson of CII-IWN Madhya Pradesh, highlighted the overarching goal of the event, stating, ‘Our goal is to inspire and support women to achieve their personal and professional goals.’

The event provided a platform for participants to network with industry professionals, exchange ideas, and build valuable connections. Attendees left with a deeper understanding of how to leverage social media for personal and professional growth.