A contestant on The 1% Club's Christmas special was "embarrassed" after being eliminated for incorrectly answering the very first question of the game.

Lee Mack hosted a festive edition of The 1% Club on ITV, complete with Christmas-themed queries and contestants donning holiday costumes.

In the initial round, the 100 participants were asked to identify whether there were more elves or reindeer behind a fence in an image. While most said elves, Colin was the sole contestant to get it wrong.

On camera, a mortified Colin confessed, "I don't know what to say, I am embarrassed."

Lee Mack attempted to console him, saying, "You don't have to be embarrassed, it is easily done."

Colin lamented: "I can't believe I've done this on telly. I've done it now."

Lee Mack then quipped in response: "It's easily done. Well no it's not, you was the only one."

Viewers expressed their astonishment on X, previously known as Twitter, at someone being ousted on the first question, with comments like "How did anyone in the history of this planet get it wrong? " and "Colin never gonna live that down".

Later, Lee Mack chatted with Ray Johnson, who had correctly answered the question while dressed as Santa Claus.

The presenter later mistakenly addressed a different contestant as "Colin" instead of "Ray," leading to an awkward but humorous moment: "So tell me if you win, what are you going to do with the money Colin? No, Ray, sorry."

As the camera panned back to Colin, Lee made light of his mistake by impersonating the contestant with humor: "'Oh yeah bring up Colin again, thanks, cheers mate."

"'They'd forgotten about me but now they've remembered. Oh, another close-up. Great Lee.'".

He concluded the segment with a lighthearted apology: "So sorry Colin".

Colin merely chuckled at Lee's error, then the presenter returned to his conversation with the man resembling Santa.

The 1% Club is available to watch on ITV and ITVX.