Apple is gearing up for an exciting start to 2025 with a mysterious announcement set for the first weekend of January. The tech giant has been teasing this event on social media, urging fans to “save the date” for January 4 and 5, 2025. The anticipation surrounding this announcement is palpable, as Apple has released promotional content featuring scenes from various Apple TV+ shows accompanied by the tagline “See for yourself.”
Although Apple has not provided specific information regarding what it would reveal, speculations among the fans and industry players abound. One of the top speculations is that the firm may offer free streaming of its service during the weekend.
This would be in line with the previous promotional tactics that included when Apple allowed free viewing of select content in 2020. Since January 4 and 5 fall on a weekend, many believe that this would be an excellent opportunity for Apple to attract new subscribers by allowing everyone to binge-watch their favorite shows without any commitment.
Perhaps the event is a precursor to more content coming later in 2025. With respect to recent patterns of Apple, this fits all too well since fresh shows and movies are typically announced this time of the year, anyway. After all, this past February was when the company first mentioned its schedule for 2024.
With several high-profile series lined up for the next year, including the much-awaited second season of Severance, fans are eager to see what Apple has prepared.
Besides the announced date, Apple TV+ has released an eight-minute teaser for Severance Season 2, which is expected to be released on January 17, 2025. The teaser is now available under the section “Bonus Content” of the Apple TV app and gives a glimpse of what’s in store for the new season. The return of Severance, alongside all the other titles, such as Prime Target and Mythic Quest Season 4, arrives as an important addition to Apple’s content library.
Free viewing weekends or major content reveals may point to the strategy in the increasingly crowded streaming market, which Apple is ready to compete with. With quality rather than quantity as its primary focus since its launch in 2019, Apple TV+ has garnered critical acclaim and multiple awards despite the much smaller catalog compared to others, such as Netflix or Disney+. There are close to 270 titles that currently exist on Apple TV+ with subscriptions at $9.99 per month and various promotional trials that they’re offering to new customers.
Excitement for Apple starts building up to the first weekend of January over what Apple has planned for their streaming service. It may well be a free access weekend, the unveiling of new shows or it might make all the difference in how people end up engaging with Apple TV+ in 2025.
Fans are encouraged to check often as the date approaches so that they don’t miss what promises to be a thrilling start to the year.
In short, the enigmatic announcement of Apple on January 4 and 5 might either allow free streaming access to its content or preview some of its titles that will hit in 2025. With key titles such as Severance to return soon, speculations about this event have already started buzzing. This only shows that Apple TV+ aims to make an impression at the start of the new year.
