Advent calendars in the segment of fashion and beauty are a festive way to usher into the New Year with a daily dose of products in a single box. Many fashion and beauty brands add makeup, small fashion clothing items like scarves or gloves, and skincare items as well which are mainly deluxe samples, from top-tier luxury brands. These calendars have 24 openings starting from December 1, till New Year's Eve and are perfect for use or gifting purposes mainly.

Many advent calendars include limited edition products that contain shampoos, body creams, and fragrances, as well. Because of the influencer and Instagram culture, more and more people are now getting versed with advent calendars and preferring to gift them to their loved ones for Christmas and New Year's. However, brands are largely using it today to promote their products or boost their engagement, and are effective holiday marketing tools as well.


As December approaches, you might consider purchasing these advent calendars to mark the run-up to New Year. Many brands also provide chocolates, but the beauty industry has seen a major boom in this segment. International brands like Dior Beauty, Maybelline, Fenty Beauty, and others have stylishly released their Advent calendars. However, luxury clothing brands such as Louis Vuitton, Bvlgari, and others have their advent calendars that are releasing socks, Christmas decor, chocolates, and more to the consumers.

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Why should brands start selling out advent calendars?

Generating awareness: It is a unique opportunity to create awareness of your brand by touching points over the busiest shopping months and launching adorable and stylish products that would attract consumers and create more sales.

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Building excitement: People wait all year for these advent calendars and they are the perfect way to create hype or start a conversation for your brand.

Increase social engagement: Advent calendars became popular because of Instagram and YouTube influencers, who purchased these products or got them via barter and released the videos. Brands can do that with their advent calendar products and can hop onto the bandwagon.



All these offer an array of exciting products with a moment of self-care, luxury, and festive joy. While the traditional chocolate calendar remains popular, women in particular via social media are now jumping on the bandwagon and purchasing beauty and fashion products. Getting tempted by the small windows having digits on them and a stylish big box with eye-catching packaging, the price of advent calendars has quickly climbed up this year.