In response to the soaring cost of household essentials hitting families across the UK, is launching its most significant savings event ever this January.
The giant has unveiled the 'Mega Deals' event - an impressive array of offers that include expanding their £1 or less range to over 1,000 products and the return of popular promotions such as 10 for £10 and half-price essentials.
A recent study commissioned by Iceland has indicated that January represents the year's toughest financial challenge for half the population, following the splurge of the festive season. Consequently, a whopping 50% of people are now actively hunting for savings on groceries and everyday items, with 56% tweaking their shopping patterns to squeeze every penny.
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The 'Mega Deals' promotion will see discounts on a host of items—from halved prices on laundry essentials to slashed costs on frozen favourites from big names like Quorn, Chicago Town, and Birdseye and even a buy two get one free offer.
Executive chairman of Iceland Foods, Richard Walker, said: "We know families are looking to reduce spending in all aspects of everyday life and we know that we need to do our bit to help.
"January will be a struggle for millions, it's no secret that bills are going to rise and it's going to hit some families extremely hard. That's why we're stepping up, expanding our £1 or less lines and introducing hundreds of deals. We're here to help this January."
Here's what you can expect from this event, which is available in Iceland and Food Warehouse stores and online from January 3 until January 20, as reported by .
10 for £10
Customers can purchase 10 items for £10 on select products and save up to £15, including:
Birds Eye Chicken Fingers – 10 pack, £2.50
Young's Chip Shop Omega 3 Fish Fillets - two pack, £2.50
Chicago Town Cheese & Tomato Sub – two pack, £1.75
Richmond Thick Pork Sausage – eight pack, £1.85
Birds Eye Chicken Dippers – 12 pack, £2.50
Half Price Frozen
Customers can enjoy half off on selected products including:
Chicago Town Tiger Crust Pepperoni Pizza – was £3.50 / now £1.75, 320g
Birds Eye Ultimate Chicken Burgers – was £4.00 / now £2.00, two pack
Quorn Meat-Free Mince – was £2.50 / now £1.25, 300g
Birds Eye Great Value Fish Fingers – was £4.00 / now £2.00, 14 pack
Buy two, get one free
Customers can take advantage of Iceland’s 'buy two, get one free' on cupboard essentials such as:
Heinz Ravioli in Tomato Sauce - £2.00, 400g
Sharwood's Tikka Masala Cook Sauce - £2.50, 420g
Knorr Beef Stock Pot - £1.90, four pack
Kellogg's Strawberry Fruit Winder - £2.00, five pack
£1 or less favourites
Customers can enjoy Iceland’s £1 or less favourites that include some new additions for 2025, including:
Iceland Mozzarella Balls, 200g - £1.00
Iceland Cheesy Potato Swirls, 450g - £1.00
Iceland Mac ‘N’ Cheese Bites – 10 pack, £1.00
Iceland Breaded King Prawns – eight pack, £1.00
Five for £5 products
Customers can get more for less with Iceland’s five for £5 deal on a range of essential goods such as:
Fridge Raiders Slow Roasted Chicken Snack Bites - £1.25, 70g
Frijj Cookie Dough Milkshake - £1.70, 330ml
Peperami Original Salami and Cheese Snack Box - £2.00, 50g
Little Duck 4 Luxe Toilet Tissue - £1.25
Star Buys
Includes a range of flash offers across Iceland and Food Warehouse stores, including:
Le Roule Garlic & Herb – was £2.00 / now £1.00, 125g
Pork & Stuffing Mini Pork Pies – was £2.40 / now £1.20, 4pk
Iceland Indian Selection Pack – was £2.50 / now £1.25, 400g
Lurpak Garlic Butter – was £2.25 / now £1.50, 125g
