As winter grips many parts of India the country’s soft drink market is already heating up. Mukesh Ambani’s Campa Cola has shaken up the market with its aggressive pricing strategy prompting Coca-Cola and PepsiCo to prepare for an intense summer battle for market dominance. A Booming Market Indias non-alcoholic beverage market is projected to grow from Rs 67100 crore in 2019 to Rs 1.47 lakh crore by 2030 according to a report by economic policy think tank ICRIER. This rapid expansion has intensified competition among major players including Coca-Cola PepsiCo and Reliance Industries the owner of the Campa brand. Strategic Moves by Major Players Coca-Cola Jubilant Bhartia Group recently acquired a 40% stake in Coca-Cola India’s bottling partner Hindustan Coca-Cola Beverages (HCCB) for Rs 12500 crore. This strategic investment is aimed at strengthening Coca-Colas distribution network and enhancing its market presence. Reliance Industries (Campa Cola) Reliance Consumer Products (RCPL) is aggressively expanding its Campa Cola brand across northern and western markets. The company has partnered with quick commerce platforms like Swiggy Instamart to bolster distribution channels. Initially relaunched in Andhra Pradesh and Telangana two years ago Campa Cola is now making its way into new territories. Industry insiders reveal that Campa Cola is being sold at lower prices and offering higher trade margins compared to competitors giving it an edge in these markets. PepsiCo PepsiCo’s bottling partner Varun Beverages is raising Rs 7500 crore through a qualified institutional placement (QIP) to strengthen its capital base. Chairman Ravi Jaipuria highlighted the enormous potential in India’s soft drink market noting that soft drinks are distributed across 4 million outlets representing 35% of the overall FMCG market. PepsiCo is expanding its distribution network and deploying new visi-coolers in emerging markets to meet rising demand. Bisleri International known for its packaged water business is expanding its soft drink portfolio with offerings like Limonata Rev Pop and Spyci Jeera. CEO Angelo George stated that the company aims to meet growing demand for carbonated beverages by diversifying its product range.