January 7th, 2025: Eveready Industries India Ltdthe country’s leading battery manufacturer, has announced its partnership with India’s fastest-growing consumer internet company, Zepto, for rapid delivery of the company’s range of Ultima Batteries across multiple cities.

Devices like smart remotes, blood pressure monitors, and children’s toys rely on batteries to keep life running smoothly. When batteries unexpectedly deplete, the need for a quick replacement is immediate. Addressing this urgent need, Eveready Ultima has teamed up with Zepto, to ensure that high-quality, long-lasting batteries are just a few taps away. This partnership guarantees that Eveready Ultima batteries, known for lasting 400% longer, are delivered to Zepto platform users, within minutes of realising the need.

To celebrate this collaboration, Eveready and Zepto have launched a vibrant and witty brand film across digital platforms. The film showcases the all-too-common scenario of devices failing at critical moments and the quick, relieving solution provided by Zepto. It humorously illustrates how Zepto’s rapid delivery system seamlessly integrates with everyday life, ensuring that no moment is missed due to a lack of power.

As per a recent report on the Quick Commerce Industry by financial services firm, Chryseum, India’s quick commerce industry has witnessed robust growth, with sales surging by more than 280 percent over the last two years.