New Delhi: Indian multinational restaurant aggregator and food delivery company Zomato has started to roll out a 15-minute food delivery service. With this the company has stepped up its competition in the fast-evolving quick food delivery segment. The new feature currently available on the Zomato app positions the company against rivals like Swiggys Bolt Magicpin and Zepto. It is important to note that the service has not been officially announced but is already live in select locations across major cities such as Mumbai and Bangalore. Zomato has introduced a dedicated 15-minute delivery tab in the apps explore section offering a selection of quick-to-prepare and ready-to-eat dishes from participating restaurants. Similar to Swiggys Bolt Zomato ensures rapid service by restricting deliveries to restaurants within a two-kilometre radius. 15-minute delivery Companies are locked in intense competition to offer the fastest product deliveries. With Zomato introducing 15-minute delivery services the rivalry is set to become even more aggressive. This comes shortly after the launch of Zomato’s quick commerce unit Blinkit which is set to introduce Bistro - a service promising to deliver healthy juices snacks and meals within minutes. To recall Swiggy had launched its Bolt service in October 2024. According to the reports the company is now achieving 5 per cent of its total food delivery orders are now fulfilled through this quick-delivery option. Zepto has also increased its focus on rapid food delivery with the launch of a separate app Zepto Cafe to cater to the growing demand for ultra-fast service. Last year Reliance announced plans to enter the quick commerce space with JioMart offering deliveries in under 30 minutes. Similarly shopping platform Myntra has reportedly begun testing a 30-minute delivery service for select brands in specific areas of Bengaluru.