In a world where most people consider retirement by the age of 60 Krishnadas Paul chose to defy the norm. Not only did he start a business at 60 but he also turned it into a Rs 2100 crore empire. His inspiring journey proves that age is no barrier to achieving success when armed with determination and vision. Started From Small Village Krishnadas Paul’s story began in the small village of Kamarkita in Bardhaman West Bengal. After completing his LLB he joined his father’s business and distribution company established in 1947. However following a division of the family business among five brothers Paul founded his own company Aparna Agency in 1974 distributing products for brands like Nestlé Dabur and Reckitt & Coleman. In 2000 he took a leap of faith and launched Bisk Farm. Beginning Of SAJ Food Company Krishnadas Paul founded SAJ Food Company in 2000 naming it after the initials of his children: Sharmishtha Arpan and Jayita. The company’s flagship brand Bisk Farm was established with a clear vision—producing sugar-free biscuits to cater to a niche market. However the journey was far from easy. Overcoming Early Challenges After its initial launch Bisk Farm faced severe financial difficulties in 2004 suffering a loss of Rs 15 crore. Undeterred Paul decided to shift his focus to Eastern India targeting states like West Bengal Jharkhand Bihar and Odisha. He introduced seven new biscuit varieties each tailored to local tastes. This strategic pivot turned out to be a game-changer helping the company establish a strong foothold in the region. Bisk Farms Growth Bisk Farms products quickly gained popularity in Eastern India particularly in rural and semi-urban areas. This regional focus allowed the company to thrive overcoming initial setbacks and carving a niche in the competitive biscuit industry. Krishnadas Paul’s Demise Tragically Krishnadas Paul passed away during the first wave of the COVID-19 pandemic in 2020. Despite this his legacy lives on. His son Arpan Paul stepped into the role of Executive Chairman dedicating himself to preserving his father’s vision and taking the company forward. Rs 2100 Crore Milestone According to a report by the Economic Times SAJ Food achieved an impressive turnover of Rs 2100 crore in the fiscal year 2023. Today Bisk Farm operates five factories and has become the second-largest biscuit brand in Eastern India trailing only Britannia. Krishnadas Paul’s remarkable journey is a testament to the idea that it’s never too late to pursue your dreams. His story inspires those who believe they’ve missed their chance proving that determination and hard work can lead to extraordinary achievements at any age.