You're not alone if you've been battling dry skin in this chilly weather. With temperatures plummeting, searches for 'moisturiser for dry skin' have surged by 47% since the start of January, according to Google Trends.
Enter — a skincare saviour flying off the shelves, with one sold every two minutes. The stats speak for themselves: 98% of users reported their skin feeling instantly hydrated after using it.
As someone who has been trying it out over the last couple of weeks, I can confidently say this delivers a boost of nourishment that my winter-parched skin desperately needs. While I haven't yet made it a regular part of my routine, my skin has felt soft and noticeably comforted — it's a product I'll be reaching for again and again as this cold snap continues.
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is designed to be deeply hydrating yet ultra-lightweight, making it ideal for layering under makeup or wearing alone. It's packed with nourishing ingredients like hyaluronic acid to lock in moisture and niacinamide to soothe and strengthen the skin barrier.
The majority of shoppers are as impressed as me. A 67-year-old user said: "I have oily skin which is sensitive to many products - but not this (...) I thought this might be too rich and heavy for my skin - not so.
"The cream sinks in immediately and looks lovely under Aimee's other skin and makeup products. My skin looks really smooth and nourished and glowing."
Another person said they have been using the cream for three months and have noticed the difference. "It is a beautiful cream. It goes on smoothly, is light and fluffy, is very hydrating, and leaves my skin feeling soft and supple all day."
However, they weren't so impressed with the £30 price tag. "I do feel it is a little pricey for the amount you get in the pot," they said.
"A pot doesn't even last me a month, with twice daily usage, so have only been using it in the mornings just lately to make it last longer."
Meanwhile, a third customer gushed, "Dream cream. I absolutely love this product. It's so luxurious. My makeup glides over it." A fourth added, "Skin feels amazing all day after applying this."
So, when cold weather is wreaking havoc on our skin, CloudCream is a great option to tackle dryness, tightness, and dullness. You can shop it via
Another option is — this has been an old favourite of mine for years. Its oil-free formula instantly helps skin feel soft and rehydrated.
I've also recently started using Plum Plump Hyaluronic Cream. This featherlight formula uses plum extract, hyaluronic acid, and oil-balancing willowherb extract to leave my face feeling supple and plump. Plus, that pretty purple jar looks super cute in my bathroom.
