Memory foam has been a real game changer in the and beyond. The sensation of sinking into a memory foam mattress or pillow and moulding around you, only to bounce when you get up, is a feeling that never gets old. But the novelty aside, it's great for providing the perfect support when you rest your weary head, no matter what your sleeping preferences might be.

Right now you can upgrade your sleep setup with the down from £49.99 at Amazon. Single-packs are available for £23.99, and four-packs are £63.99.

Packed with shredded memory foam that provides firm but ever-personalising support, these pillows relieve pressure on the spine and are perfect for anyone concerned about getting a stiff or painful neck and shoulders whilst sleeping.

Pillows are such a personal preference, so much so that often people will take their beloved pillow travelling with them so they don't have to wrestle with the wrong density in a hotel or other accommodations.

The bonus with these pillows is that if you find them too firm, there's a hidden zip you can open to remove some of the innards. The memory foam is also infused with a cooling gel that helps to maintain a pleasant ambient temperature, and the outer layer features 'ice fabric' for a cooling sensation.

Amazon customers have been raving about these pillows, with 4.4 out of 5 stars from more than 400 customer reviews so far. "I love these pillows!" said one five-star write-up. "I have spent years trying to find good pillows that last and don't break down. These pillows take 24 hours to fully plump up. They get super big! When you use them they do sink in and adjust to your position. In the morning you can plump them back up. They are very comfortable."

"These are soft, yet very supportive and a good weight," said another happy customer. "The filling allows your head to sink comfortably into the pillow and then bounces back into shape. They also mould to the shape of your head easily."

Another added: "So comfortable and the cooling means I'm not waking up from being too hot. Love the fact that you can adjust the thickness for different sleeping positions."

Some have warned that they're a bit too thick for the average pillow case. "None of my standard pillowcases fit and I had to buy plain king sized ones, which ended up more than doubling the cost of the pillow and don't look as good as my matching cases," said one three-star review.

Another complained of a smell saying: "I really wanted to like this pillow, but the chemical smell is (after several days) still extremely strong, to the point where it's affected my sinuses."

Elsewhere, there's this sustainable option in the at Dunelm. If a big name brand is more your style, check out the .

At less than £38 for a pack of two, the nevertheless offer outstanding value against the competition.