Bengaluru-based cloud kitchen startup Curefoods has roped in Bollywood actor Hrithik Roshan as investor and brand ambassador for its flagship brand EatFit which is now being repositioned under ‘Kitchens of EatFit.’

However, the company did not disclose the financial terms of the deal.

The Kitchens of EatFit houses eight brands, including EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company, as per a company’s statement.

“Curefoods aims to establish ‘Kitchens of EatFit’ as a mark of trust, synonymous with the brands’ commitment to the highest standards of food safety and nutrition, with a focus on Zero Chemicals, Zero Trans Fat, and ISO-Certified Kitchens,” the statement added.

(The story will be updated soon)

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