To Honor Warhol’s Legacy, Absolut Creative Commune Returns for Its Third Edition
Rekha Prajapati February 26, 2025 02:27 PM

February 26, Mumbai (Maharashtra) [India]: In honor of Andy Warhol’s legacy, Absolut Creative Commune, the renowned venue for audacious self-expression and genre-bending art, is back for its third edition. The heritage of Andy Warhol and Absolut’s partnership to redefine the spirit of artistic freedom and creative expression is celebrated in this edition.

The ‘Born Colourless’ marketing idea is brought to life this year by Absolut Creative Commune, an immersive experience that showcases modern Indian creative expressions. The presentation, which is curated by Spryk, has pieces by Kunel Gaur, Amritpal Singh, Neethi, Ruining Magazines, and Chewd Perfect. Each artist exhibits a unique style of creative expression that draws inspiration from Warhol’s audacious, boundary-pushing philosophies.

This year’s Absolut Creative Commune will showcase a dynamic showcase of contemporary artistic talent, as well as an array of interactive art installations and thrilling audiovisual performances by Kiss Nuka, Dynamite Disco Club, Mali, St Cyril, and Myles, all set against the historic backdrop of Mumbai’s Famous Studios. The event embraces Warhol’s groundbreaking vision and provides a forum for progressive expression where creative freedom and pop culture meet.

“The return of Absolut Creative Commune marks a significant milestone in our journey to nurture India’s creative landscape,” said Pulkith Modi, General Manager, Marketing-International Brands, Pernod Ricard India. Our dedication to creative expression was established by Warhol’s partnership with Absolut, and we are honored to carry on that tradition today by assembling five of India’s most vibrant artists. Through ‘Born Colourless,’ their interpretations of Warhol’s unrestrained creative energy highlight the fundamental goal of artistic expression—breaking boundaries—while showcasing how artistic expression is always evolving.

The company preserves its artistic legacy while promoting fresh creative conversations via Absolut Creative Commune. The brand reaffirms its dedication to fostering genuine creative expression by uniting forward-thinking artists who embrace diversity in all its manifestations.

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