According to the Korea Tourism Organization (KTO) in Vietnam, Vietnam has cemented its position as a key tourism market of South Korea, with a 92.4% recovery rate compared to the pre-Covid level in 2019.
The number of Korean tourists to Vietnam reached some 4.6 million last year, placing the Northeast Asian country at the top of international arrivals in the Southeast Asian nation.
Beyond the growth in visitor numbers, 2024 witnessed significant achievements by the KTO in Vietnam. The organization successfully hosted major promotional events including the Korea Travel Festa 2024, which attracted over 100,000 participants, and the MICE Roadshow 2024 in Da Nang and Ho Chi Minh City.
Besides, it engaged in large tourism events in Vietnam such as the Vietnam International Travel Mart and the Vietnam – RoK Cultural Days in Ho Chi Minh City, Can Tho city and Da Lat City, giving Vietnamese tourists a better insight into the Korean s culture, natural landscapes, and attractive destinations.
The KTO supported over 18 Vietnamese travel companies in developing and promoting Korean tourism products tailored to Vietnamese preferences, while implementing creative communications projects to popularize the Korea’s tourism images in Vietnam.
Looking ahead, the organization will continue assistance for its partners to improve the quality of and diversify tourism offerings. A special support campaign is underway for more than 20 travel agencies in Vietnam, helping them develop tours that offer authentic Korean cultural experiences spanning music, cinema, performing arts, cuisine, and beauty care while boosting high-end tourism.
The KTO will provide over 2,000 special gifts for Vietnamese tourists through travel firms’ packages, enhancing positive experiences and stimulating travel demand. Additionally, it will offer premium gift packages, partially subsidize tour costs, and provide direct discounts for visitors experiencing luxury tourism products in South Korea.
With the support campaign and diverse activities, the KTO expects 2025 to be another breakthrough year for Korean tourism in Vietnam, KTO representative in Vietnam Park Eun Jung said.
