The number of paid subscribers of YouTube has crossed 12.5 crores. Announcing this on March 5, the company said that it also includes trial subscribers. For the first time in January last year, the number of paid subscribers of the company crossed 10 crores. To further accelerate the number of subscribers, the company has also announced a new cheap plan. Let's know about this in detail.

Ads will not be seen in the cheap plan

YouTube has launched a cheap plan called Premium Lite in the US. The price of this plan has been kept at $ 7.99 (about Rs 695). This plan allows the user to watch most videos without any advertisement. Jack Greenberg, Director of Product Management at YouTube Premium, said, "With the launch of YouTube Music and Premium, we are trying to provide subscribers with different ways to watch the content of their choice. Premium Lite is a step taken in that direction."

Premium Lite will be launched in other countries as well

According to the company, once a Lite subscription is subscribed, most people move to the Premium plan, while Premium subscribers come less to the Lite plan. According to reports, Premium Lite will be launched in Thailand, Germany, and Australia in the next few weeks. By the end of the year, YouTube can also launch this plan in other countries of the world. Let us tell you that Google has been trying to increase YouTube's earnings through other ways besides advertisements for a long time.

YouTube will pay more attention to subscription-based content.

In a recent report, it was told that YouTube will now focus more on subscription-based content. Like Netflix and Amazon, third-party content can be integrated here too. Due to this, plans are being made to redesign the layout of the entire platform.