The South American Football Confederation (CONMEBOL) and IMG have renewed their sports media partnership looking to continue on achieving revenue increases.
The new agreement will see IMG continue to manage CONMEBOL’s commercial, sponsorship, and media rights via its FC Diez Media team through 2030.
Revenue for CONMEBOL increased by 43% in the last media cycle of the IMG partnership. From 2019-2022, both parties expanded the global reach of South American football through various commercial deals and broadcast agreements.
IMG will continue to work alongside and assist CONMEBOL with finding relevant partners for some of its most prestigious competitions, which includes the Copa Ámerica and Copa Libertadores.
Alejandro Domínguez W-S, CONMEBOL President, commented: “We are pleased to renew our agreement with IMG, an agency that understands and has applied our motto of Dreaming Big.
“We have the conviction that South American football is the best in the world thanks to the talent of its players and the passion of its supporters, and that there is still plenty of potential to develop our tournaments.
“Everything generated by football returns to football, and we work focused on spreading the value of our sport, caring for and increasing the prestige of our competitions, and achieving new and greater sporting glories.”
Having worked alongside one another on high-profile commercial deals, COMNEBOL has been able to secure sponsorships with the likes of Coca-Cola, Mastercard and Puma to enhance its revenue.
On the broadcast side, IMG has helped the South American football federation bring wider audiences to its competitions, in particular to women’s football with the Libertadores Femenina being broadcast on open TV for the first time in 2024.
The partnership also implemented a “game-changing” digital strategy, bringing in more than 60 million followers across Portuguese, Spanish, and English social media channels.
Adam Kelly, President, IMG, added: “We are incredibly proud of our partnership with CONMEBOL and all we have achieved together to help grow South American football and its best-in-class club competitions.
“This renewal is reflective of our joint success and ambitions, and the strength of our combined local and international expertise, knowledge and capabilities. The coming years will bring significant opportunities for football in the Americas and globally, and CONMEBOL and IMG are perfectly positioned to capitalise on this.”
