An innovative strategy to market women’s goods
Arpita Kushwaha March 10, 2025 03:27 PM

Women from the Bhadradri-Kothagudem district took part in the “RUN FOR HER” campaign held at Knowledge City in Madhapur, Hyderabad, on Sunday, and showcased their wares as part of the “Explore Bhadradri Kothagudem” initiative, which was started by District Collector Jitesh V. Patil. Approximately 1000 women took part in the program, which included 10K, 5K, and 3K races.

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Women from the Bhadradri Kothagudem area showcased a variety of goods in elegant packaging on this occasion, including tribal Giri items like soaps, nutrimix, and drymix, as well as Karakkaya tea powder, honey, taste honey, vippapoolu, vippanoone, and millet crackers prepared from millets.

The guests were especially drawn to their eye-catching packaging. Software workers, physicians, and women from a variety of professions who attended and supported the event bought a substantial number of the items.

Women’s organizations expressed gratitude to Collector Patil for his suggestion. Participating in the initiative and making women’s goods more widely known were Naga Jyothi (DPM), Venkaiah (APM), and others.

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