Crocs India reports that its 2025 Holi campaign has achieved 300 million views on a single Instagram post.

Featuring the reimagined Bollywood classic Rangeela Re and Indian actress Pratibha Ranta, the campaign aims to capture the spirit of Holi with high energy dance, bold colours, and festive joy.

In a LinkedIn post, Yann Le Bozec, Group VP - Head of Marketing at Crocs International, said: “Our Holi themed Jibbit and Classic Clogs added a playful touch, allowing everyone to express their unique style. The campaign resonated with consumers, tapping into pop culture nostalgia and celebrating joyous moments. The vibrant colours and heartfelt celebrations turned the campaign into a viral sensation.”

The initiative also tapped the recent announcement that Crocs India is available for rapid delivery via Swiggy Instamart.

Le Bozec added: “Crocs delivered in ten minutes? Yes please! Thanks to our partnership with Swiggy Instamart and Apparel Group India, Crocs India makes a big step in quick commerce. But that's not all! 300 seems to be a magic number for us as alongside reaching 300 million views, our Holi campaign has also helped achieve 300,000 followers on Instagram.”