Swiggy vs Zomato battle heats up: Swiggy challenges Deepinder Goyal’s Hyperpure with its own platform named…
GH News March 21, 2025 12:06 PM

A business war between Bengaluru-based food delivery company Swiggy and Deepinder Goyal’s Zomato has intensified as Swiggy launched its business-to-business (B2B) platform Assure to compete with Zomato’s Hyperpure solution. Assure supplies kitchen essentials to restaurants hotels and caterers. The Bengaluru-based company introduced Assure on the Google Play Store on September 17 last year with its last update in December. The platform has been rolled out by Swiggy’s subsidiary Android Scootsy.
Swiggy vs Zomato:
As per the App Assure offers locally sourced high-quality and fresh ingredients following the hygiene standard from sourcing to deliver. It is a comprehensive solution for all kitchen needs it added.
Swiggy has introduced a new standalone app called the kitchen supplies solution adding to its lineup of applications. This collection also features Snacc a fast food delivery service; Pyng a marketplace for professional services; and Instamart which offers quick commerce options.
It is worth noting that earlier this week the Bengaluru-based food delivery service stated that Instamart has expanded to 100 cities across India because of the increasing demand for 10-minute deliveries particularly in tier II and III markets.
Instamarts net loss for the October to December quarter increased to Rs 799 crore compared to Rs 574 crore during the same period last year.