This Indian company is set to challenge Sundar Pichai’s Google, as they are building…, more powerful than…, not of Mukesh Ambani, Adani, Narayana Murthy
GH News March 29, 2025 01:06 AM
For many years now while traveling to new destinations finding places to hangout we rely on Google Maps. However Genesys International Corporation which is an Indian company can create a big challenge for Sundar Pichai led Google in the mapping space. They are working on a next-generation map built as per Indians needs. These maps are not like traditional mapping services but Genesys International offers advanced services. Their maps are made with details. In an exclusive conversation with Analytics India Magazine Sameer Sankhe Chief Digital Officer (CDO) of Genesys International shared insights of the company’s new map solutions. New Mapping Pattern Sameer Sankhe claimed “In addition to standard mapping data we offer a highly accurate 3D replica with five-centimetre precision. While many talk about the metaverse in abstract terms we have already created real-world digital twins of Indian cities.” Genesys has also developed an extensive street-level imagery database ranging across 1.5 million kilometres and covering the top 1500 towns in India. These images give the company a distinct advantage. The dataset has multiple mapping layers like the Digital Elevation Model (DEM) is available with transformative applications. In electric vehicle (EV) navigation DEM helps accurately calculate battery discharge rates by factoring in elevation changes along a route. Similarly in flood-prone cities like Bengaluru DEM can identify vulnerable low-lying areas aiding disaster management and urban planning. Tech-Powered Data Collection Genesys International’s ability to generate such detailed maps is because of its sensor infrastructure developed in India. The company uses a mix of advanced tools including vehicles drones aircraft equipped with LiDAR (Light Detection and Ranging) and backpack-mounted LiDAR systems. “Our capacity to capture high-resolution data is unmatched” Sankhe explained. “We can map an entire city like Bengaluru in just a week achieving a five-centimetre accuracy.” In critical areas like Dharavi one of Asia’s largest slums Genesys employs backpack-mounted LiDAR a technology originally designed for intricate locations like Venice.
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