The Premier League’s Manchester City has confirmed Wake-Up 24/7 as its new official energy drinks partner in Vietnam, bolstering its growth across Southeast Asia.
The Vietnamese energy drink company will co-launch branded products alongside Manchester City, which will feature the club badge and include player imagery of players such as Erling Haaland, Kevin De Bruyne and Phil Foden.
In order to help the company grow across its borders, Wake-Up 24/7 will also receive LED advertising across the Etihad Stadium in Manchester on matchdays.
Thang Truong Cong, CEO of Masan Consumer Holdings – parent company of Wake-Up 24/7, said: “We are thrilled to partner with Manchester City, an organisation that shares our commitment to continuously improving and embracing any opportunity.
“At Wake-Up 247, we are committed to inspiring consumers to embrace their challenges head-on, fuel their ambition, and push forward with determination. This partnership is a perfect match, as both Wake-Up 247 and Manchester City aim to inspire everyone to achieve greatness.”
The four-time consecutive Premier League winners have noted a huge surge in fan popularity in Vietnam over the past 10 years.
Manchester City revealed that it is the Premier League club with the largest follower growth in Vietnam over the last decade, with an additional 100 million more fans across the rest of Southeast Asia.
The club has increasingly placed a focus on expanding and growing its international fanbase through recent partnerships with the likes of RISE Worldwide and viagogo.
Enlisting RISE Worldwide as its new sports management consultant for the Indian market, Manchester City will hope to leverage its ties to sister club Mumbai City FC to garner more fans and support from the Indian population.
Furthermore, in a bid to make ticket buying for fans of City outside of England more secure and seamless, the club partnered with online ticketing company viagogo.
Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, added: “We are pleased to announce our regional partnership with Wake-Up 247, as we welcome the brand to our extensive partner portfolio.
“The club has a passionate following across Asia, including in Vietnam, and we look forward to working with Wake-Up 247 on new and engaging ways to interact with our fans.”
