After the recent cement war two of the biggest companies in India - Adani and Aditya Birla are now ready to lock horns for a new sector. Both the conglomerates are going to enter the fast-growing wires and cables sector. The wires and cables market of India is valued at Rs 80000 crore and continuously grew at a Compound Annual Growth Rate (CAGR) of 13 percent between Financial Years 2019 and 2024 Economic Times reported. Market analysts predict a shift towards larger established brands in the wires and cables industry.  This presents a major growth opportunity for major corporations such as Adani and Birla.  The current market landscape with no single company commanding more than 15 percent of the wires market or 20 percent of the cables market indicates a lack of dominance and creates an attractive entry point for well-funded companies. It is worth noting that after the announcement of Adani on March 19 that the company is entering the cables and wires sector stock prices of existing players like - Polycab India KEI Industries Havells and Finolex Cables plunged significantly. Investors are now expecting heightened competition that can disrupt the industry. Adani Group via its subsidiary Kutch Copper Ltd (KCL) is expanding into the metal products market.  KCL has partnered with Praneetha Ventures to create Praneetha Ecocables a joint venture focused on the production and sale of cables and wires. Meanwhile Aditya Birla Group’s flagship company - UltraTech Cement – announced its entry into the sector in February this year. The company is planning to invest Rs 1800 crore in the sector over the next two years. It is also looking forward to set up a manufacturing plant in Gujarat which is likely to be operational by December next year. Aditya Birla Group is expanding its presence in the construction sector by diversifying into related areas.  This strategy exemplified by the recent launch of their Birla Opus paint brand aims to establish the company as a comprehensive supplier of construction materials.