Coco Gauff is taking control of her career by parting ways with her long-standing agency to establish her own management company, Coco Gauff Enterprises, aiming to have a more hands-on approach as she evolves "as an athlete, entrepreneur, and changemaker," according to her announcement on social media Wednesday.
The 2023 US Open singles champion and 2024 French Open doubles winner expressed her excitement about the new chapter: "This is just the beginning of an exciting new era for me, and there is much more to come, which I'll be excited to share in due time," and reassured fans that "As always, tennis will continue to be my main priority!"
Currently ranked No. 3 in the WTA singles and No.25 in doubles, the 21-year-old Floridian has reached impressive heights in her career, including the No. 2 spot in singles and the pinnacle as No.1 in doubles.
With approximately $23 million in prize money and additional millions from endorsements, Gauff's total earnings in 2024 soared to $30.4 million, making her the top-earning female athlete of the year, as reported by Sportico.
In this strategic business move, Gauff will begin working with WME, an agency known for representing sports luminaries like Serena Williams, while concluding her partnership with Team8, co-founded by tennis legend Roger Federer and his agent Tony Godsick.
Gauff dazzled the world at only 15 years old during Wimbledon in 2019; she entered the record books as the youngest qualifier and stunned audiences when she defeated Venus Williams in her opening match, proceeding to reach the fourth round on her Grand Slam debut.
In a heartfelt post on Wednesday, Gauff disclosed: "From the moment I first picked up a tennis racket, I've always believed my purpose extended far beyond the court," and expressed her aspiration to make "an impact - not just in tennis, but in business, philanthropy, and beyond."
The tennis sensation's early achievements indicate the scope of her ambition extends well past the baseline, hinting at her bright future both within and outside the realm of sports.
