Mahindra Last Mile Mobility Limited (MLMML), a branch of Mahindra Auto, has once again taken the lead in India's commercial electric vehicle (EV) industry, marking its position as the top manufacturer for the fourth year in a row.
The company, known for its extensive range of electric three-wheelers (3W) like Treo, Treo Yaari, e-Alfa Plus, e-Alfa Cargo, Zor Grand, and Treo Zor, has expanded its portfolio with the introduction of its first electric four-wheeler (4W), the Zeo. This addition underscores Mahindra's commitment to dominating the commercial EV market, despite fierce competition.
MLMML's commercial electric vehicles, particularly the Treo series, have been pivotal to the company's success. Starting with the milestone of selling 1,000 units of Treo in April 2021, the company has significantly grown, surpassing the sale of 1 lakh units. This achievement distinguishes MLMML as the sole commercial EV manufacturer in India to have sold over 2 lakh vehicles. The introduction of the Zeo, alongside the innovative Battery as a Service (BaaS) pricing model, reflects Mahindra's strategy to meet customer needs and adapt to market demands.
Continued Market Dominance and Expansion
In the fiscal year 2025, MLMML not only maintained its position as the leader in the commercial EV sector but also witnessed an impressive increase in EV penetration within this segment, reaching 24.2% from 16.9% in the previous year. This growth highlights the rising popularity of Mahindra's commercial EVs among Indian consumers. The company holds a significant 37.3% market share in the L5 category, demonstrating its substantial influence in the advancement of the commercial electric vehicle market in India.
Mahindra's approach to staying ahead in the competitive commercial EV market involves constant innovation and responsiveness to customer feedback. The launch of Treo with a metal body was a direct result of listening to customer preferences, showcasing Mahindra's dedication to improving its offerings. The introduction of the electric 4W Zeo, along with the BaaS pricing, exemplifies Mahindra's innovative strategies to enhance customer satisfaction and drive sales.
As Mahindra Last Mile Mobility Limited celebrates its leadership in India's commercial EV sector for the fourth straight year, it's evident that the company's diverse range of electric vehicles and its commitment to addressing customer needs have been key to its success. By continuously updating its lineup and introducing new models like the Zeo with customer-friendly pricing options, Mahindra is set to maintain its market dominance and contribute significantly to the growth of the commercial EV space in India.