New Delhi: Aaryapriya Bhuyan a 19-year-old from Guwahati experienced a surge in popularity after a video of her emotional response to MS Dhonis dismissal during an IPL match between CSK and RR went viral. This led to her becoming a popular meme and a significant increase in her Instagram followers rising from 800 to over 300000 in a short time. She has also secured brand endorsements with companies including Swiggy and Yes Madam. Aaryapriya announced collaborations with Swiggy Instamart and Yes Madam on Instagram. One video shows her working with Swiggy Instamart described as a project done collab for a reason. A second video featuring a Yes Madam partnership humorously links a disappointment over a cricket match (Dhonis dismissal) with receiving a complimentary service from the company.   View this post on Instagram   A post shared by Aaryapriya Bhuyan (@aaryapriyaa)   View this post on Instagram   A post shared by Aaryapriya Bhuyan (@aaryapriyaa) The videos have become incredibly popular online accumulating millions of views over 100000 likes and thousands of comments. Viewers have responded enthusiastically. Social media users responded diversely to the news with some noting the young age of the newly-influential individual and others offering humorous commentary on the situations unexpected nature. Chennai Super Kings (CSK) suffered a defeat against Rajasthan Royals on March 30th disappointing their fans. The early dismissal of MS Dhoni who scored only 16 runs added to the teams setback. Paradoxically this game propelled Aaryapriya to online fame.