Mumbai, April 11, 2025 — Stripthe beauty and wellness arm of Reliance Retailis celebrating its second anniversary by setting new benchmarks in India’s fast-evolving beauty landscape. In just two years, Tira has transformed from a bold idea into a multi-city omnichannel powerhousedelivering world-class brands, tech-forward experiences, and inclusive beauty for all.
To mark the milestone, Tira has launched the ‘Tira Turns Two’ Saleoffering up to 50% off across leading skincare, makeup, haircare, and wellness brands. Beauty lovers can expect exclusive launches, curated combos, and limited-edition gifts – making this the ideal time to refresh your beauty shelves.
Taking things up a notch, Tira has teamed up with iconic designer duo Abu Jani Sandeep Khosla (AJSK) for a limited-edition collection. The celebratory collab blends Tira’s modern aesthetic with AJSK’s regal design sensibilities, offering a range of collectible accessories including luxury tote bags and artfully crafted diaries – true keepsakes of beauty and fashion convergence.
From flagship stores in Mumbai, Pune, Chennai, Bengaluru, and Hyderabadto its robust online presence, Tira’s omnichannel growth has been nothing short of phenomenal. The brand’s seamless blend of “tech and touch” is redefining how Indians shop for beauty — offering a personalized, data-driven, and immersive experience whether online or in-store.
Over the past year, Tira has welcomed global cult favorites like Augustinus Bader, Youth To The Peopleand Sheglam to India, and introduced trending K-beauty brands such as Mixsoon, Milktouch, and Sungboon. In the homegrown space, Tira played a critical role in retailing celebrity beauty labels like 9skinand co-created Akind with Mira Kapoor, marking its stake in clean and conscious beauty.
A landmark moment for the brand came with the launch of its flagship store at Jio World PlazaMumbai. The immersive space includes:
India’s first Beauty Suite
Private consultation zones
A Scent Room for exploring fragrances
The Tira Coffee
Personalized gifting stations
The launch event, attended by Tira’s celebrity ambassadorsturned heads and earned headlines, affirming Tira’s place as India’s most aspirational beauty destination.
Luxury seekers are also being treated to TIRA CONCERGEa premium service offering personalized beauty journeys, and the Tira Treats rewards programwhich now offers a seamless omnichannel experience across app, web, and stores.
Looking forward, Tira is set to continue innovating with smart retail tools like AI-powered skin analyzers, smart mirrors, fragrance finders, and virtual try-ons. Events like Skin AffairTira’s flagship skincare IP, are building deeper connections with the beauty community through masterclasses, previews, and expert sessions.
