The Indian Premier League (IPL) is becoming a global advertising attraction and it offers international brands a gateway to enter the Indian market. By 2025 IPL’s advertising revenue is projected to reach Rs 6000-7000 crore. Brands like Danube Properties and Lattafa Perfumes are also investing in it which took the brand value to $12 billion. Cricket is not just a sport but it has become a business now. Platforms like IPL gives an opportunity to international brands to enter into new markets due to its viewership records. IPL Advertising Revenue  In 2025 the IPL is expected to generate Rs 6000-7000 crore in advertising revenue through television digital platforms team sponsorships and on-ground advertisements. Various global brands are investing in JioStar’s cricket broadcasts and digital platforms to expand their business presence in India. Danube Properties and Lattafa Perfumes recently joined the league of advertisers. Danube Properties is a big name in real estate has become a ‘co-powered by’ sponsor on Star Sports while Lattafa Perfumes is the first international retail brand to advertise on JioStar’s cricket coverage. Rizwan Sajan owner of Danube Properties said “India is one of the largest markets for our company. There’s no better platform than Tata IPL on Star Sports to boost our business.” His company targets NRIs who are highly active during the IPL season. Sajan also noted that this partnership is driving interest in Dubai real estate. IPL In World Airlines like Emirates Etihad Turkish Airlines and Qatar Airways along with tourism boards from Saudi Arabia and Malaysia have used IPL to promote their premium travel and lifestyle products. With a brand value of $12 billion IPL has seen growth in advertising categories. Reports indicate a 12% increase in commercial ad volumes during the first 13 matches of IPL 2025 a 13% rise in ad categories and a 31% increase in advertisers totaling over 65 brands. JioStar’s Chief Business Officer Ehsan Chatterjee stated “Cricket in India is no longer just a national passion it’s a global advertising platform. These partnerships yield excellent results from lead generation to brand loyalty in one of the world’s fastest-growing markets.” Reaching Over 800 Million Viewers Over 800 million people in India watch sports most of whom are aged 25-45. These viewers are also from smaller towns who have started using branded products. Considering this trend international companies are targeting these regions.