The Delhi High Court has issued an order restraining several individuals and entities from misusing Reliance Retail’s ‘Tira’ trademark after the reports of impersonation and financial fraud. In May 2025 Reliance discovered a scam in which fraudsters posed as Tira representatives through WhatsApp and phone calls who also used fake IDs and promotional offers to cheat with customers into making duplicate UPI payments reported Bar and Bench. Reliance Retail’s ‘Tira’ Mark Misused Justice Saurabh Banerjee passed the ex parte ad-interim injunction on July 7 2025 in a trademark case filed by Reliance Retail. The Court stated that the scam was found in  a pan-India character wherein 8919 consumer complaints were registered in two months where in 666 were from in Delhi alone. Reliance Retail’s Stand Against Scam  Senior Advocate Sandeep Sethi represented Reliance Retail by submitting that its beauty and personal care brand Tira was launched in April 2023 and has acquired substantial goodwill.  In May 2025 Reliance found a large-scale scam involving unidentified individuals impersonating Tira representatives through WhatsApp and phone calls. According to the company the fraudsters used fake ID cards bogus promotional offers and false claims of failed transactions or order issues to trick customers into making duplicate payments via UPI and QR codes. The Court noted that the scam was being executed in a premeditated and coordinated manner using multiple rogue mobile numbers and fake digital identities. “The manner of execution of the aforesaid financial scam… carries the potential of significant harm and detriment” the Court said. It also observed that the use of marks identical to that of Tira created confusion and deception among consumers. The Court directed that Defendant No.1 (impersonators) and all associated persons are restrained from using the Tira trademark and its variants including deceptively similar marks.