A historical moment is coming in women’s cricket, because ICC Women’s Cricket World Cup 2025 Is going to start. India, which is the stronghold of cricket, is hosting this prestigious 50 -over tournament. This is happening in India for the first time after 12 years, the last time it took place in 2013. The atmosphere of enthusiasm in the country is clearly visible, as the Indian women’s team is preparing to win its first World Cup title. Everyone’s eyes are captain Harmanpreet Kaur and in the best form Smriti Mandhana Will be there. The tournament will start from September 30, when India will compete with Sri Lanka, the co-genre at Barsapara Stadium in Guwahati.
According to the Financial Express report, the Cricket World Cup 2025 is ready to achieve a record commercial success with a growth of about 70% in its advertising revenue than a 2022 version. The major reason for this is the success of the Women’s Premier League (WPL) and the tournament in India. The report states that sponsorship rates for the World Cup 2025 are 40-50% higher than 2022. The estimated price of title sponsorship is Rs 25–35 crore, while co-provided deal is between Rs 10-15 crore. Advertising rates at over-the-top (OTT) platform have been fixed at Rs 400-500 per thousand. The sales have already intensified due to the growing interest of the festive season and the increasing interest of advertisers of categories like paint, home decoration, FMCG, jewelery and e-commerce. About 70-75% advertisement inventory for India’s matches has already been sold. Especially in India-Pakistan matches, TV advertisements are increasing by 25-35% and CTV and OTT by 30-40%.
The report said that the major success of the Women’s Premier League (WPL) in India has promoted the commercial enthusiasm of the Women’s World Cup 2025. WPL reached more than 130 million audiences and earned an advertisement revenue of about Rs 110–120 crore. Broadcaster JISTAR said that the last T20 Women’s World Cup gave double access to other competitive materials during this period. Experts estimate that the number of OTT spectators in the 2025 World Cup may increase by 80% compared to 2022 due to the International Women’s Cricket event held in WPL and India after 12 years. Taking advantage of this lead, 97% of the 2025 World Cup matches will be shown in prime time.
