Flex is a UPI-based, digital co-branded credit card that is fully available within the Google Pay app. Learn about the benefits you can get from it.

Flex By Google Pay: Google has launched a new digital credit initiative in India called Flex by Google Pay to simplify the way people access credit for everyday transactions. Based on the RuPay network and integrated into the Google Pay app, Flex offers a digital co-branded credit card experience, combining the convenience of the Unified Payments Interface (UPI) with a credit limit. The first product under this brand is the Google Pay Flex Axis Bank Credit Card, launched in partnership with Axis Bank and available through the Google Pay app.

Details and features of Flex by Google Pay

In a blog post, Google announced its credit limit product, Flex by Google Pay, and its first credit card in partnership with Axis Bank. The company says that there are only 50 million credit card holders in India, and this initiative has been launched to make access to credit easier for users.

Flex is a digital co-branded credit card

In simple terms, Flex is a UPI-based, digital co-branded credit card that is fully available within the Google Pay app. Users can apply for the card within the app in just a few minutes without any paperwork and start using it as soon as it's approved. Built on the RuPay network, it can be used to make payments with millions of offline and online merchants that accept RuPay, just like regular UPI transactions.

The application and approval process is completely digital

According to Google, the technology giant, Flex offers several features that simplify the credit process. First, the application and approval process is completely digital (Google says it takes only a few minutes). Thanks to the RuPay integration, payments made with the credit card will be accepted at a wide range of online and offline stores.

Google and Axis Bank also introduced a rewards system.

Google Pay and Axis Bank are also introducing a rewards system where users earn 'stars' for making transactions. The company says each star is worth 1 rupee and can be redeemed instantly during any future transaction.  Like traditional credit cards, the Flex card also offers a flexible repayment option. Users can either pay the full amount or convert their bills into EMIs. Additionally, users get controls within the app to manage transaction limits, block and unblock their card, or reset their PIN.

Google Pay's Flex feature has launched today, and the company plans to make it available to all users in the coming months. Currently, interested users can join the waiting list in the UPI app.