Instagram is expanding its artificial intelligence (AI)-powered voice translation and lip-syncing feature for Reels to more languages. Announcing this on Friday, the social media platform said it is now rolling out support for five more Indian languages ​​in addition to the existing four. This India-focused expansion is significant, as it shows that the Meta-owned platform considers this market important and prioritizes the rollout of features here. Instagram first announced these five languages ​​in November 2023, but has now started rolling them out to creators and users.

Instagram brings India-focused Reels update.
In a press note, Instagram introduced two new India-centric updates, announced at the 'House of Instagram' event in Mumbai. The first is support for more Indian languages ​​in Reels, and the second is support for Indian language fonts for captions and in-video text. The company said these updates "not only underscore the importance of India for Meta but also enhance the possibilities for creators to reach new audiences."

Instagram is now rolling out support for Bengali, Kannada, Marathi, Tamil, and Telugu languages. These are AI-powered translations, where creators will be able to dub their Reels with lip-syncing using Meta AI. Once enabled, the audience will see an option to change the language of the Reel to one of the supported languages. Notably, these languages ​​were first announced in November and will be added to the existing support for English, Hindi, Spanish, and Portuguese.

The company explained that, despite being translated, the videos will not sound robotic and instead, Meta AI will maintain the sound and tone of the creator's voice to make them sound like the original. Even the pitch and emotion of the voice will be transferred to the translated language. Additionally, with lip-syncing, the AI ​​can also match the audio to the speaker's mouth movements to make the video more immersive. In addition, Indian creators are being empowered with new Indian fonts on the Edits app. This will allow them to add text or captions to videos in languages ​​such as Assamese, Bengali, Hindi, and Marathi, using Devanagari and Bengali-Assamese scripts. This update will be rolled out on the Android app in the coming days.

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