Parents have been urged to check their child's vaccination status and ensure they are up to date with key jabs in order to stop the spread of potentially deadly infections. A new government campaign running across TV, social media and online forums highlights the importance of competing routine childhood vaccinations.

The appeal comes after an outbreak of measles in London affected dozens of children, with some requiring hospital care. Routine childhood immunisation are estimated to prevent around 5,000 deaths and 228,000 hospital admissions every year in England.

The "Stay Strong, Get Vaccinated" campaign encourages parents to ensure their children receive their immunisations and are not put at unnecessary risk.

Health innovation and safety minster Dr Zubir Ahmed said: "Vaccination is one of the greatest public health successes of our time, protecting children from serious and sometimes life-threatening diseases.

"But with vaccination rates falling and the UK losing its measles elimination status, it's vital we act now.

"Our campaign will help parents get clear, trusted information about childhood vaccines and the protection they offer.

"By making vaccines easier to access - including the introduction of chickenpox protection into the childhood programme with the MMRV vaccine - we are supporting families to keep their children safe and healthy, while helping to protect communities across the country."

The UK recently lost its World Health Organisation (WHO) measles elimination status after over 2,900 cases of measles were confirmed in England in 2024, the highest levels recorded in decades.

Meanwhile, immunisation rates have fallen well below the 95% WHO target needed to prevent outbreaks.

The MMRV vaccine protects children against measles, mumps, rubella and chickenpox in a single jab.

A two-dose course of the chickenpox vaccine is also available privately for around £150.

Caroline Temmink, NHS England's director of vaccination, said: "Childhood vaccines have protected generations of children from devastating diseases for decades, yet too many children are still missing out on vital protection.

"We're urging all parents to check their children are up to date with their recommended vaccinations and to book an appointment through their GP practice when invited - it's quick, it's free, and it could save their life."