Erling Haaland has become one of the defining personalities of the 2026 FIFA World Cup, combining prolific performances for Norway with an authentic social media presence, quirky hobbies and self-deprecating humour. The feature explores how his personality has made him one of football's biggest internet sensations.

Mumbai, July 6: Erling Haaland arrived at the 2026 FIFA World Cup as one of football's most feared strikers. He may leave it remembered not only for his goals but also for becoming one of the tournament's biggest internet sensations.

Norway's 6-foot-5 striker has dominated conversations online as much as he has dominated defenders. Fans have embraced the Viking-like forward for his elite performances, quirky personality, unusual hobbies, and refreshingly unfiltered social media presence.

His popularity has introduced a whole new audience to Norway football, with many following the team simply to see what Haaland does next.

Brazil's hopes of winning a sixth World Cup ended at the hands of Haaland during a muggy Sunday afternoon at the Meadowlands.