OnePlus’s global restructuring has raised concerns among Indian users over offline stores, OxygenOS and after-sales support. While the company continues operating in India, reports suggest deeper integration with Oppo, including possible ColorOS adoption. Experts say service access and software updates are unlikely to be affected.

OnePlus has been quietly shutting down operations across several international markets, with its European storefronts now steering customers toward sister brand Oppo and stock drying up in the UK and the US. The company continues to operate in India, its largest market outside China, but recent developments have unsettled buyers here too. Reports of OxygenOS being discontinued in favour of Oppo's ColorOS, combined with the shutting down of OnePlus offline retail stores in India, have compounded concerns around after-sales service, software updates and the brand's long-term reliability in the country.

Here is a proper breakdown on why the offline stores shut, what happens to updates on OnePlus phones in the future, and whether the brand is worth buying into today.

Why did OnePlus shut its offline stores in India?

According to a popular tech YouTuber Madan Gaikwad, four factors drove the decision. The first and biggest, he said, is that consumers have largely stopped buying OnePlus phones offline, with the brand's offline market share reportedly falling from around 7.2 percent in 2023 to about 1.8 percent today. The second is that offline retailers were working with thin profit margins on OnePlus units compared to online sales, an issue he said has been widely discussed within retail circles, compounded by limited offline unit availability and recurring warranty disputes at service counters. Third, he said OnePlus wants to return to a direct-to-consumer model and cut offline operating costs, a move also linked to rising component costs driven by the global memory and RAM shortage.