30 July 2026
At the beginning of the emergency meeting in which Uefa effectively dropped what one attendee called “a nuclear bomb” on Gianni Infantino’s proposal to privatise the World Cup, federation president Aleksander Ceferin used a phrase that would be repeated several times over the following two hours.
“Enough is enough.”
That sentiment may apply not only to the project itself and Infantino’s leadership of Fifa, which is now suddenly facing a serious challenge, but also to the wider state of football.
Talk of weapons is, in some ways, fitting because this has now become a war within the game, and one many in football have long felt was overdue. Infantino’s move is without precedent and would fundamentally alter the nature of international football, but it did not emerge in isolation. It is the product of 40 years of the game’s commercialisation, a process in which Uefa themselves have also been complicit.
Even so, there are limits to that, as shown by the announcement that Uefa nations will boycott all Fifa competitions if Infantino pushes ahead with the plan.
Almost everyone involved recognises the true price of this, beyond Infantino’s promises of $40m to associations that support him. It is not only about selling off parts of the game, but also about allowing the most openly capitalistic influences into football and giving them significant sway over every major decision.
The proposal has been characterised as a “very bad securitisation deal” for an asset that is not even “distressed”.
Uefa’s openly collective position is itself revealing because it also puts some of football’s structures under strain. One reason people around Infantino had been so confident about the plan was the way Fifa politics operates. Distribution of money is a mechanism for securing votes, and this offered more money than many associations had ever seen. Smaller federations could have wiped out debts.
In fact, before the Uefa meeting, the leadership had been aware of how persuasive Infantino’s proposals were to countries with fewer resources.
So Uefa moved to bring members into line. The presentation deck for Fifa’s plan — described in essence as “selling off football’s crown jewels in perpetuity” — is understood to have strengthened the resolve of those opposed.
By the time the 2pm meeting began, with the overwhelming majority of representatives joining through video call, the prevailing mood was one of unity.
After Ceferin opened proceedings, insisting that this “isn’t about him and Gianni” and saying he had never wanted a confrontation with Fifa, he pointed to the straightforward reality that the global body already has all the money it is ever likely to need.
FA chair — and Fifa vice-president — Debbie Hewitt was the next major figure to speak, and she was the first to raise the word “boycott”, while also criticising governance under Infantino’s leadership.
Her intervention was praised by other members, which was all the more significant because England’s hesitation had previously been noted. The FA is in line to host the 2035 Women’s World Cup and is also said to want another tournament.
The boycott would cover all Fifa competitions, and that would be even more damaging for Infantino because so much of his strategy depends on the global body unlocking some of the enormous value of the European club game. That is also what most appeals to his investors. Yet the 2029 edition of the Club World Cup has not even been agreed yet and, at present, appears some distance away.
All of that is why it is currently difficult to see how this plan can move forward, with the consequences potentially so severe that they could bring about the Swiss-Italian official’s downfall.
Numerous officials in the meeting questioned his leadership, which was described in terms ranging from “dictatorship behaviour” to “not what you’d expect from a true leader”.
Another Fifa Executive Committee member, Razvan Burleanu, directly blamed Infantino, while Wales’ Noel Mooney — although stressing that individual federations still require funding — asked whether confidence in Infantino could still remain.
This has now become open season in a manner previously unheard of, at least publicly. Uefa and other confederations are already assessing possible challengers for the next election.
It is hard to avoid the conclusion that Infantino has overplayed his hand, the result of an overconfidence built up from spending so long inside the World Cup and Donald Trump bubble.
He had survived the Folarin Balogun affair, the ticket prices, the “hydration breaks”, the Fifa peace prize, the acclamation-led awarding of the World Cup to Saudi Arabia, and a long list of unilateral decisions and governance by decree, until he finally went too far.
Some figures have described this as “the most unreal unforced error” imaginable and “the beginning of the end for Infantino”. It is said he mistook support for another term as support for any decision he chose to make. It is believed that some people within Concacaf are now losing faith in his leadership.
Another senior figure said the privatisation proposal was “the straw that finally broke the wafer-thin peace pact since the Super League”.
And football may now be entering a potentially new era.
Some countries — including some outside Europe — are beginning to ask whether this could become the moment to break Fifa’s one-country, one-vote structure, and even the sharply defined separation between confederations. Why not have worldwide qualifiers, especially when the commercial value of such matches is declining? Whether one agrees with that or not, the entire system has long appeared badly outdated.
Either way, the fallout from this is going to be enormous, and there may be many unintended consequences. That may also apply to Uefa. Despite the display of unity, some smaller nations such as Azerbaijan say they would have liked more opportunity to speak. Around 50–60 per cent of the countries were given a chance to do so, and the figure who offered the most nuanced view was Scotland. Others, meanwhile, believe those close to Infantino will now try to exploit any vulnerabilities.
The Uefa meeting did not actually go to a formal vote, however.
Towards the end, Ceferin simply asked whether everyone supported the position: to boycott. There was no show of hands, so Uefa were able to issue their statement. That, too, is how politics works there.
As for what happens next, this has the potential to blow up the current structure entirely. That has long been needed, but it may still not produce the new system that football actually requires.
This crisis has rightly been compared to the Super League, and is arguably even bigger because of its global complications, but the way that episode ended should also be remembered.
Paris Saint-Germain president Nasser Al-Khelaifi was elevated to the top of the game’s main club body, European Football Clubs. His foremost responsibility is to the Emir of Qatar.
Al-Khelaifi is now being mentioned as a possible challenger to Infantino.
Football may be moving into a new world, but still with many very old themes.